Tory Cabinet Minister Sajid Javid visited Ipswich today to boost the campaign of incumbent Ben Gummer, who is in the fight of his life to hold onto the seat against Labour’s council leader candidate David Ellesmere.
Mr Javid blew into town almost an hour late, after being delayed on his way from Norwich because the overhead wires were brought down by the wind. He visited a couple of shops on St Peter’s Street, answered a couple of questions from journalists, before posing for photographs – including a Gummer Selfie – with campaign volunteers.
He rushed off to meet the train back to London, facing a long trip back to the capital because of the ongoing rail problems caused by weather.
Mr Gummer and Mr Javid didn’t face any tough questions about the claims the Tories made yesterday about Labour’s tax plans; nor did they have to explain why shopkeepers should vote for them when Labour’s business rates cut pledge is better for small businesses than the Tories business rate review.
That isn’t the point of these visits though. The real reason is to ensure that candidates like Mr Gummer, in marginal seats that the Tories absolutely have to win if they want Mr Cameron to continue as Prime Minister, can show the support they have right at the top of Government.
Loyalty is powerful in political parties, and incumbents who have shown loyalty to their party during the last five years can expect lots of visits from Cabinet level power brokers within their party. So when people ask why Ben Gummer has followed his party on almost every vote, part of it is because he wants doors to open when he goes to Ministers for a favour for Ipswich.
Mr Javid isn’t the first big hitter to visit during this election campaign – Caroline Flint came to support David Ellesmere, Labour’s candidate, yesterday. I doubt either of them will be the last.